Conversion is important when it comes to marketing and making a profit. There are several different strategies to help convert more prospects into customers. You can optimize ads to reach people who fit your buyer persona or offer discount codes or perks like free shipping. You can also increase conversion with printing by offering personalized print services, for example, if your business’s focus is on producing custom stickers, banners, t-shirts, etc. for clientele. Using Mimaki UV-LED and eco-solvent printers makes doing so faster and simpler.
A conversion means you’ve gotten someone to achieve a specific action. The goal can be having a certain number of website visitors or sign-ups for your newsletter or a set number of customers requesting custom print orders. An important factor to consider is your conversion rate.
A conversion rate is a percentage. It reveals the proportion of people who have converted versus how many have visited your website. The formula isn’t complicated. To calculate conversion rate, divide the number of conversions by the number of visitors and multiply by 100. So, if 50 people visited your store and 20 placed an order, your conversion rate would be 40%.
However, the conversion rate will vary depending on the number of visitors. Just because you have more people visiting your site, the number of those buying can stay the same, which would decrease conversion.
A macro conversion rate has to do with the most significant actions like making a purchase. While this is your business’s primary objective, there are also micro conversions to consider. Although less important, these smaller steps include prospects viewing a product page, adding an item to a basket, signing up on an email list, becoming a social media follower, etc. These show the customer has interest and is engaging with your brand, making them a part of your sales funnel.
What does this all have to do with printing? Well, personalization has been shown to boost sales and increase conversion rates. It’s one improvement you can make, and now we’ll explain ways to incorporate print-on-demand features and services.
An effective way to increase conversion with printing is to properly set up your website. For example, you can let customers order prints from their smartphones. This enables them to select options and place orders while on the go. A Print-as-a-Service business model works as well; it supports automatic ink and supply ordering while streamlining fulfillment.
Other methods and techniques to consider include:
While a streamlined site with high-quality, relatable imagery is important, the functionality of Mimaki printers in terms of versatility, quality, and personalization can increase conversion with printing. We have the latest UV-LED and eco-solvent printing machines, as well as textile and dye-sublimation printers. Schedule a demo online or call 888-530-3988 for more information.